Seduzione by Davoli was born over thirty years ago from the vision of a young woman raised in a family of merchants and performing artists. A talented event organizer in the vibrant Roman nightlife scene, she quickly stood out for her creative and flamboyant spirit.
Daniela Davoli decided to channel her talent into opening a boutique specializing in lingerie and clothing near Saint Peter’s Basilica.

Thanks to her brilliant ideas and innovative sales techniques, the store began attracting a diverse clientele increasingly drawn to her unique offerings.
Over the years, her travels throughout Europe, the East, South America, and the United States became a constant source of inspiration—bringing new looks, styles, and brands into the boutique, and enriching its selection season after season.

The trends and novelties she curates are often presented during exclusive events and evenings at some of the city’s most fashionable venues.
It is precisely through these initiatives, her openness to the world, and her remarkable ability to spot (and often anticipate) what’s trending, that the boutique has established itself as a fashion-forward destination.

Seduzione by Davoli continues to meet the expectations of a clientele that is increasingly attentive, demanding, and in search of a unique and refined sense of style.